LCMs Brand TVCs
TVC ideas for LCMs based on the proposition ‘nothing says I love you like an LCMs’. The ideas centre around the insight that parents often think big gestures will show their kids how much they really love them.
Role: TVC Scripts
Collaborators: Grace Hurley
LCMs
Brand TVCs
TVC ideas for LCMs based on the proposition ‘nothing says I love you like an LCMs’. The ideas centre around the insight that parents often think big gestures will show their kids how much they really love them.
Role: TVC Scripts
Collaborators: Grace Hurley
TVC 1 - “It’s the little things.”
In the style of a mockumentary, different stereotypes of parents will be asked “how they show their children that they love them?” We reveal that it’s the little things that count. (Modern Family Ref Image)
Interviewer: How do you show your kids you love them?
Kylie (28) & Phill (29): I got them a dog.
We pull out and see the dog and kid run around the couch in circles.
Oliver (30): I let them practice makeup on me.
We see a Dad with makeup on his face. His two girls next to him sit proudly and smiling.
Pierre (45) & Roberto (35): I get them whatever they ask for.
The camera pans to the window and the kid is waving from atop a horse.
Li (40) & Daiyu (38): Tough-love is the way to go.
A child runs up to the couch, trips. The mum pats him on the back and says “you’re fine”.
Janet (35) & June (36): Oh, it’s simple.
Mum pops an LCMs into their children’s lunch boxes. She looks at the camera and smiles.
Cut to school yard, the two kids are sitting at morning tea. They bite into the LCMs and we see them enjoying their snack.
Cut to LCMs bar animation, range shot and VO: LCMs. It’s the little things.
TVC 2 - “All it takes is LCMs.”
Pinpointing the different styles of parenting, we will show over-the-top examples of how parents choose to show their children they love them, but an LCMs is all it takes. (Mean Girls Ref Image)
VO: Are you...?
The Softie.
Dad gives his son a puppy.
The Tough-Lover.
Mum gives her daughter a pat on the back.
The Cool Mum.
Daughter and Mother sit next to each other in a nail salon as they receive a pedicure.
The Laid-Back Dad.
Dad and his two kids sit together, watching TV, he puts his arms around them.
The Multitasker.
Mum frantically runs around, she sits her kid down with a cupcake and an iPad.
The Overachiever.
Mum pulling a rope. Camera pans to see the rope is literally moving a mountain.
Or, the parent who knows that an LCMs...
Mum places an LCMs into her two kids’ lunch as they get ready for school.
...is all it takes to show your kids you love them.
Cut to school-yard where the kids are enjoying their LCMs.
Cut to LCMs bar animation, range shot and VO: All it takes is LCMs.
