With the growing over-saturation of superhero movies some people are getting fatigue over the generic and contrived superhero formula. Prime’s ‘The Boys’ subverts the formula to bring a fresh, more grounded, but wildly ridiculous, take on superheros. ‘The Boys’ gives the middle finger to superhero movies asking people to vandalise their ads.

Chip Shop Awards 2023 Entry
Categories: Best vandalism of an existing ad | Best use of bad taste