iPhone TikTok Top View

Optus wanted to make a splash with iPhone this year and really engage people on TikTok. To really capture the consumers attention we created a thumb-stopping, ‘is this real?’ moment crafted using Midjourney, Runway, live captured footage, 3D simulation and After Effects.

Client: Optus
Role: Conception, Art Direction & Animation Direction
Collaborators: John Gaskas (Animation)

iPhone TikTok Top View

Optus wanted to make a splash with iPhone this year and really engage people on TikTok. To really capture the consumers attention we created a thumb-stopping, ‘is this real?’ moment crafted using Midjourney, Runway, live captured footage, 3D simulation and After Effects.

Client: Optus
Role: Conception, Art Direction & Animation Direction
Collaborators: John Gaskas (Animation)

4.2m

million impressions

1.2m

reach

97k+

sessions

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Real taste. Not real meat.