Plantein wanted to run OOH campaign across Melbourne and Sydney for their range of alternative meat products. For this I came up with the platform ‘Real taste. Not real meat’ based on their strongest product truth; the taste.

This campaign ran for 9 weeks across 11 different locations in Melbourne and Sydney.

The campaign resulted in a 35% uplift in in-store purchases at Woolies.

Client: Plantein
Role: Conception, Art Direction & Finished Art
Collaborators: UYO Collective