Mission Impossible: Black Site
An interactive branding and advertising campaign built around an interactive exhibition celebrating the 25th anniversary of the first Mission: Impossible film in 1996 as part of the Swinburne Honours pro
Role: Art Direction, Strategy, Branding, Design & Editing
Mission Impossible:
Black Site
An interactive branding and advertising campaign built around an interactive exhibition celebrating the 25th anniversary of the first Mission: Impossible film in 1996 as part of the Swinburne Honours pro
Role: Art Direction, Strategy, Branding, Design & Editing
Intrigue.
This phase was to intrigue the audience with cryptic messages that have a familiar but refreshed feel. The date and ACMI logo alludes to the nature of what it is advertising but prompts the audience to interact and follow the mission.
This phase mainly features a visual code, using symbols inspired by the film, which are to be entered into the intrigue website hidden in the barcode.
Engage.
This phase was to engage the audience with with interaction. Once the participant has entered the code accordingly it will unlock a short teaser trailer linking it to the Mission: Impossible franchise.
Inform.
Once the audience have accepted their mission, they will have to go to Fed Square and push the big red button. This will override the Fed Square screen and play the trailer for the exhibition, detailing what it is, where it is and where to secure tickets.
“Your mission, should you choose to accept it…”
Guerilla pop up for the people who followed the clues to Fed Square. When clicked it plays the official trailer on opening day.
Post -Inform.
24 hours after the Fed Square reveal, transparent advertisements and material will be released Australia wide. This advertising will include video for social media and TV use as well as print advertising, digital billboards, ticketing and website.
