AWARD School 2021
12 weeks | 20 lectures | 10 briefs | 2 pieces on the wall
Product: 13Sick
Target Audience: Parents of young children
Proposition: When you can’t get to a doctor but one can get to you
TVC
Product: Northern Territory Tourism
Target Audience: Aussie Millennials who yearn for adventure
Proposition: More than just a big rock
Radio
Product: LEGO
Target Audience: Parents
Proposition: Where imaginations start
*Part of the 2021 AWARD School WALL*
Mobile (FB/IG)
Product: The ICONIC
Target Audience: Non-binary people of any age
Proposition: Dress for who you are on the inside
Direct
Product: Nimble Loans
Target Audience: People with low credit scores
Proposition: The loan for people who seize the day
*Part of the 2021 AWARD School WALL*
Integrated Campaign
Product: AWARD School
Target Audience: Potential students for 2022
Proposition: Discontent can be the start of something great