2022 Entry

Client

Kindness Factory

Idea Summary

All it takes is one small act of kindness.. but sometimes it is hard to take that first step and give kindness where it is needed. We take the first step so you don’t have to and get everyone one step closer to passing on the kindness.

The simplicity and direct nature of this ad will help you to take a step back and catch your thoughts, and hopefully, be a little kinder.

In speaking to an Aussie audience, the ad adopts a colloquial tone in asking everyone to give kindness a go.