Optus TikTok

Optus was struggling to gain traction on TikTok, with their BAU ads falling short on engagement and conversions. They needed a fresh approach—one built for the platform, designed to capture attention and drive sales. Our solution? Bespoke TikTok ads that tapped into trends, AI, and humour, delivering results that left their BAU ads in the dust.

Client: Optus
Role: Conception, Art Direction & Animation Direction
Collaborators: John Gaskas (Animation), Scott Nenadovich (Copywriter)