TAC Fashionably Late

Fashionably Late highlights the dangers of driving tired and how a quick pit-stop nap can help reduce fatigue and ultimately decrease the chance of drivers falling asleep at the wheel… because there is no such thing as fashionably dead.

Winner of 2024 TAC Split Second Competition
Special thanks: TAC, Taboo, Truce for helping me bring my concept to life.
PR: Channel 7 | The Pedestrian | Mumbrella | Campaign Brief